We assist New Mexico agriculture companies in the development and expansion of markets for their products both domestically and internationally. Domestic marketing efforts and programs currently include, but are not limited to:
- Assessing market opportunities
- Facilitating meetings and sales between various sellers and buyers through tradeshows, B2B (business-to-business) events, and other strategic activities
- Implementing push and pull strategies and providing supply chain support
- The New Mexico—Taste the Tradition® –Grown with Tradition® Logo/Branding Program
- Various in-state and out-of-state retail store promotions and events
- Cost-share reimbursement for lead generating events and advertising expenses
- Supporting current and potential agri-tourism operators by providing various resources