FOR IMMEDIATE RELEASE:
NMDA Contact: Brandon Larrañaga
Communications Assistant, New Mexico Department of Agriculture
575-339-5011 (Kristie Garcia, Public Affairs Director)
May 27, 2021
NMDA to host export training seminar for New Mexico agriculturalists June 17
LAS CRUCES – The New Mexico Department of Agriculture (NMDA) will host its next iteration in a series of export training seminars at 2 p.m. Thursday, June 17. The seminar will feature presenters Randy Trask, President of the New Mexico International Trade Alliance; Marco Albarrán, CEO of Latin American trade consultant Imalinx; and Jörg van Wershofen of the European Union consultant group TradeScope. The seminars are designed to educate New Mexico agriculture and food companies about the opportunities in foreign markets.
There is no deadline to register for the June 17 seminar. Attendees can register at https://nmsu.zoom.us/meeting/register/tJMsdOmvpzkqHtLyPAbeBqs9Dd21Ot_2Xhiy Upon successful registration, attendees will receive a confirmation email containing information about joining the seminar.
Several New Mexico producers attended the first installment of the series April 8, learning from professionals in the industry. These seminars serve as a resource for local producers, as New Mexico looks to recover economically.
“The seminar provided me with the information that I needed to determine the current opportunities and resources available for our products,” said Sandra Pacheco, National Sales Director of Lescombes Family Vineyards and a participant of the April 8 seminar. “Throughout the last 16 months during the world pandemic, many changes have occurred in terms of the economy, the target market, and the hurdles that come with conducting business. The webinar provided me with detailed information so that I could make an informed decision about the next steps in marketing our products outside of the U.S.”
Aside from the information presented, one of the advantages of these seminars is the availability and access for agricultural producers and business owners within the state. By offering multiple seminars, interested parties have the option of attending sessions on different dates. Also, the seminars are available to New Mexico business owners free of charge.
New Mexico Secretary of Agriculture Jeff Witte said the online nature of these seminars provides business owners more opportunities to learn.
“We are happy to offer these opportunities to New Mexico businesses as they recover from the pandemic,” said Witte. “We are pleased to be able to offer these seminars on a virtual platform, so they are accessible to more business owners than if held in person.”
NMDA’s International Marketing Program works closely with New Mexico’s food and agricultural industry to successfully export products to buyers around the world. Marketing specialists at NMDA provide trade servicing, promotional support, market intelligence and access to the United States Department of Agriculture’s Market Access Programs, such as the Western United States Agricultural Trade Association (WUSATA®). Through these services, New Mexico food and agricultural producers can benefit from participation in trade missions, tradeshows and promotional events, while claiming up to 50% reimbursement of approved international marketing and promotional expenses.
For information on the export training seminars, please email NMDA Marketing Specialist Juan Sanchez at firstname.lastname@example.org. To view all NMDA international marketing opportunities, visit https://www.elevatenmag.com/international-marketing/.
The New Mexico Department of Agriculture benefits the public by promoting the viability and advancement of New Mexico agriculture and affiliated industries. The agency promotes a fair marketplace, food protection, marketing, and economic development; supports the beneficial use and conservation of natural resources; and works cooperatively with the public and private sectors. For grant cycles beginning in 2019, the agency has administered over $1.5 million in funds to support agriculture initiatives in the state through the Specialty Crop Block Grant Program and Healthy Soil Program combined.
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