The NEW MEXICO-Taste the Tradition® and NEW MEXICO-Grown with Tradition® logo program began in 2000. It helps identify and promote all New Mexico agricultural products. This includes food, fiber, wine, nursery products, and livestock. This is done through the use of one easily recognizable logo. The goal of this ongoing marketing campaign is to create product awareness and consumer loyalty.
For more information, please visit the New Mexico Tradition website.