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Elevate New Mexico Agriculture $5 at at Time

For immediate release
Aug. 6, 2019
Media Contact:
Baylee Banks
New Mexico Department of Agriculture
575-646-1864, bbanks@nmda.nmsu.edu


NMDA to host launch event in Santa Fe for Elevate New Mexico Agriculture $5 at a Time campaign

(Santa Fe, New Mexico) – A launch event for the Elevate New Mexico Agriculture $5 at a Time campaign will take place Tuesday, Aug. 20 from 3 to 6 p.m. at the Food King grocery store in Santa Fe, located at 1700 St. Michaels Drive.

The New Mexico Department of Agriculture is partnering with Lowe’s Markets to host the launch event for the new campaign challenging New Mexicans to buy more locally-produced agriculture products. The Elevate New Mexico Agriculture $5 at a Time campaign aims to inspire every New Mexico household to spend $5, or increase their spending by at least $5 per week, on New Mexico agriculture products year-round.

By purchasing locally-produced agriculture products from your grocery store or local farmers market, you can be confident in the quality and freshness of your purchased goods, while supporting New Mexico’s economy and agriculture industry.

“I encourage everyone to take part in the $5 Challenge by making a conscious effort to select local products when shopping,” said New Mexico Secretary of Agriculture Jeff Witte. “Doing so will guarantee fresher products for you and a growing economy for New Mexico!”

NEW MEXICO—Taste the Tradition® Chef Ambassadors will also be at the launch event preparing and offering food samples from recipes that shoppers can easily follow at home, using local products purchased from the Food King or other Lowe’s Market grocery stores.

For more information about the Elevate New Mexico Agriculture $5 at a Time campaign, visit www.newmexicotradition.com or contact Felicia Frost at FFrost@nmda.nmsu.edu. Follow New Mexico – Taste the Tradition on Facebook and Twitter @tastenewmexico and on Instagram @tastethetradition for New Mexico-inspired gift ideas and recipes and to enter contests and giveaways.

The $5 challenge is a New Mexico Taste the Tradition campaign aimed to increase purchase of New Mexico products
The New Mexico Department of Agriculture has partnered with Lowe’s Markets to launch a new campaign encouraging New Mexico households to buy more locally produced agriculture products. A launch event will take place Tuesday, Aug. 20 from 3 to 6 p.m. at the Food King grocery store in Santa Fe, located at 1700 St. Michaels Drive. The Elevate New Mexico Agriculture $5 at a Time campaign aims to inspire New Mexico households to spend $5, or increase their spending by at least $5 per week, on New Mexico agriculture products year-round.

– NMDA –

First-ever NEW MEXICO–Taste the Tradition Chef Ambassadors announced


Sept. 11, 2018
Media Contact:
Baylee Banks
New Mexico Department of Agriculture
575-646-1864, bbanks@nmda.nmsu.edu

New Mexico Department of Agriculture announces first-ever Chef Ambassadors

Chefs begin term by serving as New Mexico State Fair Green Chile Cheeseburger Challenge judges
Las Cruces, New Mexico

The New Mexico Department of Agriculture has named the Chef Ambassadors. This is for the first-ever NEW MEXICO—Taste the Tradition® (NM-TTT) Chef Ambassador Program.

There are two ambassadors. The first is Rocky Durham from Santa Fe. Rocky Durham launched his career in London, England where he opened a restaurant named after his hometown, Santa Fe. Within three years of the first opening, there were Santa Fe restaurants in eight British cities. While living in England, Durham also wrote and presented two television series. The series were Plates from the States and South of the Border. After working professionally in five continents, Durham returned to New Mexico. He is currently an executive chef at the Blue Heron Restaurant at Sunrise Springs Spa Resort in Santa Fe.

The second ambassador is John C. Hartley from Las Cruces. John Hartley is currently serving as a college assistant professor in the New Mexico State University. School of Hotel, Restaurant and Tourism Management. There he teaches quantity foods courses and managing the school’s 100 West Cafe. Hartley was born and raised in Las Cruces and graduated from NMSU and the California Culinary Academy. Highlights of his career include cooking for President George H. W. Bush and President Bill Clinton. He also cooked for the Pope of the Armenian Catholic Church and numerous celebrities.

The chef ambassadors will serve a two-year term advocating for and promoting New Mexico agriculture. They will work at events such as the New Mexico State Fair and HomeGrown. In doing so, the chefs will receive exposure and recognition while providing a voice for New Mexico agriculture. Their term began Sept. 1 and ends Aug. 30, 2020.

Durham expressed his excitement in promoting unique New Mexico agricultural products and influencing positive financial growth in the agricultural sector.

“As a fiercely proud, native New Mexican and life-long culinarian, I couldn’t be more thrilled for this opportunity,” said Durham. “It is an honor to be selected from such an incredible group of my colleagues and contemporaries.”

Hartley said he is honored to be selected as a chef ambassador for the state of New Mexico.

“I look forward to working with Chef Rocky and the NMDA staff to promote the incredible agricultural products. …and encouraging our youth to become involved with the industry,” said Hartley.

As their first event, the newly-named chef ambassadors participated as judges. They judged the New Mexico State Fair Green Chile Cheeseburger Challenge Monday, Sept. 10 in Albuquerque.

The winners of the green chile cheeseburger challenge are as follows:

  • First place and People’s Choice winner: Oso Grill (Capitan, New Mexico)
  • Second place: Fuddruckers

For more information about the NEW MEXICO—Taste the Tradition® Chef Ambassador Program, visit newmexicotradition.com. Like us on Facebook www.facebook.com/NMDeptAg and follow us on Twitter and Instagram @NMDeptAg.

– NMDA –