Tag Archives: New Mexico Green Chile

First-ever NEW MEXICO–Taste the Tradition Chef Ambassadors announced


Sept. 11, 2018
Media Contact:
Baylee Banks
New Mexico Department of Agriculture
575-646-1864, bbanks@nmda.nmsu.edu

New Mexico Department of Agriculture announces first-ever Chef Ambassadors

Chefs begin term by serving as New Mexico State Fair Green Chile Cheeseburger Challenge judges
Las Cruces, New Mexico

The New Mexico Department of Agriculture has named the Chef Ambassadors. This is for the first-ever NEW MEXICO—Taste the Tradition® (NM-TTT) Chef Ambassador Program.

There are two ambassadors. The first is Rocky Durham from Santa Fe. Rocky Durham launched his career in London, England where he opened a restaurant named after his hometown, Santa Fe. Within three years of the first opening, there were Santa Fe restaurants in eight British cities. While living in England, Durham also wrote and presented two television series. The series were Plates from the States and South of the Border. After working professionally in five continents, Durham returned to New Mexico. He is currently an executive chef at the Blue Heron Restaurant at Sunrise Springs Spa Resort in Santa Fe.

The second ambassador is John C. Hartley from Las Cruces. John Hartley is currently serving as a college assistant professor in the New Mexico State University. School of Hotel, Restaurant and Tourism Management. There he teaches quantity foods courses and managing the school’s 100 West Cafe. Hartley was born and raised in Las Cruces and graduated from NMSU and the California Culinary Academy. Highlights of his career include cooking for President George H. W. Bush and President Bill Clinton. He also cooked for the Pope of the Armenian Catholic Church and numerous celebrities.

The chef ambassadors will serve a two-year term advocating for and promoting New Mexico agriculture. They will work at events such as the New Mexico State Fair and HomeGrown. In doing so, the chefs will receive exposure and recognition while providing a voice for New Mexico agriculture. Their term began Sept. 1 and ends Aug. 30, 2020.

Durham expressed his excitement in promoting unique New Mexico agricultural products and influencing positive financial growth in the agricultural sector.

“As a fiercely proud, native New Mexican and life-long culinarian, I couldn’t be more thrilled for this opportunity,” said Durham. “It is an honor to be selected from such an incredible group of my colleagues and contemporaries.”

Hartley said he is honored to be selected as a chef ambassador for the state of New Mexico.

“I look forward to working with Chef Rocky and the NMDA staff to promote the incredible agricultural products. …and encouraging our youth to become involved with the industry,” said Hartley.

As their first event, the newly-named chef ambassadors participated as judges. They judged the New Mexico State Fair Green Chile Cheeseburger Challenge Monday, Sept. 10 in Albuquerque.

The winners of the green chile cheeseburger challenge are as follows:

  • First place and People’s Choice winner: Oso Grill (Capitan, New Mexico)
  • Second place: Fuddruckers

For more information about the NEW MEXICO—Taste the Tradition® Chef Ambassador Program, visit newmexicotradition.com. Like us on Facebook www.facebook.com/NMDeptAg and follow us on Twitter and Instagram @NMDeptAg.

– NMDA –

NMDA employees to inspect fresh and processed chile products as part of New Mexico Chile Advertising Act


July 31, 2018
Media Contact: Baylee Banks
New Mexico Department of Agriculture
575-646-1864, bbanks@nmda.nmsu.edu

Las Cruces, New Mexico

It’s that “chile” time of year! The NMDA Standards and Consumer Services inspectors will be out in full force.  They will be conducting a “chile blitz” around the state. The purpose is to ensure processed and fresh chile products meet standards. They must be in compliance under the New Mexico Chile Advertising Act and NMAC 21.16.7.

The Act stipulates that it is unlawful for a person to:

  • Knowingly advertise, describe, label or offer for sale chile peppers as New Mexico chile.  Alternatively, to advertise, describe, label or offer for sale a product as containing New Mexico chile. This is unless the ‘chile peppers’ in the product were grown in New Mexico.
  • Knowingly advertise, describe, label or offer for sale chile peppers, or a product containing chile peppers. The aforementioned, using the name of any city, town, county, village, pueblo, mountain, river or other geographic features. This includes any location in New Mexico in a misleading or deceptive manner. If it states or reasonably implies that the chile peppers are, or the product contains, New Mexico chile. This is unless the chile peppers or chile peppers in the product were grown in New Mexico.

To grow or sell fresh chile and advertise it as New Mexico chile, you must register with NMDA. The fresh chile verficiation form for New Mexico fresh chile must accompany each load of chile. It must be followed through with the chile to the point of sale.

 Producing or selling processed chile products and advertising it as New Mexico chile requires registration. This must be done with the NMDA Standards and Consumer services division by completing a registration form. You are only required to complete the form once for each product.

Questions? Contact Raymond Johnson at 575-646-1616 or rjohnson@nmda.nmsu.edu.

New Mexico Green Chile is a significant part of the state's agriculture
New Mexico Green Chile is a significant part of the state’s agriculture

– NMDA –