On June 17, 2011, the New Mexico Chile Advertising Act went into effect. Section 25-11-3 of this act states that it is unlawful for a person to knowingly advertise, describe, label, or offer for sale a product as containing New Mexico chile, unless the chile peppers or chile peppers in the product were grown in New Mexico.
On January 17, 2012, rule 21.16.7 NMAC New Mexico Chile Labeling went into effect. This establishes the New Mexico chile advertising requirements for New Mexico chile and products offered for sale containing New Mexico chile. It also establishes a method of sale requirements and record requirements.
If you are growing or selling fresh chile and advertising it as New Mexico chile, you must fill out a verification form. This form must accompany each load of chile and be followed through to the point of sale
If you are producing or selling processed chile products and advertising it as New Mexico chile, you must fill out a verification form and submit it to NMDA. This form only needs to be filled out once for each product, and SCS will keep an updated list of all companies and products verified.
Forms can be mailed, faxed, or e-mailed to:
New Mexico Department of Agriculture
Division of Standards and Consumer Services
Box 30005, MSC 3170
Las Cruces, NM 88003-8005
If you have any questions or need additional information,please contact our office.