Jeff grew up on his family’s ranch on the Rowe Mesa between Moriarty and Las Vegas, New Mexico. He graduated from New Mexico State University (NMSU) with a bachelor’s degree in agricultural business management. He also earned a master’s degree in agricultural economics.
After college, Jeff worked for New Mexico Farm & Livestock Bureau as the field representative. This was for the counties in northern New Mexico. He also represented the state’s farmers and ranchers in legislative discussions in Santa Fe. During this time, Jeff worked to bring farmer groups and rancher groups together. The Ag Group, as it’s loosely known, still gathers every year prior to the legislative session. This is to set policy priorities that will benefit all of agriculture. When the session gets going, the group hosts Ag Fest to showcase the diversity of New Mexico agriculture. Jeff was instrumental in making this an annual event.
Jeff first came to NMDA, located in Las Cruces, in 1994. He spent the next nine years as the assistant director alongside Director/Secretary Frank DuBois. During that time, Jeff helped create the New Mexico Agricultural Leadership Program. This two-year program aims to develop effective leaders. The leaders work within the state’s food, agriculture, and natural resource sectors.
Jeff then went to work as the director for the Office of Agricultural Biosecurity for NMDA and NMSU. He later launched the Southwest Border Food Safety and Defense Center at NMSU. In both capacities, he worked with private industry and officials at all levels of government. Together they developed plans that will protect New Mexico agriculture as part of a homeland security strategy. Jeff still heads up trainings on the subject from time to time.
Jeff was named New Mexico’s fifth permanent Director/Secretary of Agriculture in May 2011. Currently, he serves as the National Association of State Departments of Agriculture (NASDA) President. He is past president of the Western Association of State Departments of Agriculture. He’s also past Chair of Natural Resources, Pesticide Management and Environment Committee for NASDA.
Jeff was appointed to the Local Government Advisory Committee (LGAC) by the U.S. Environmental Protection Agency Administrator in 2015. He was appointed vice chairman for a term which began May 2018 and ends May 2020. As a member of the LGAC, Jeff represents state-appointed officials. The committee provides advice and recommendation to the EPA Administrator to assist in developing a stronger partnership with local governments. The committee also provides direction regarding building state and local capacity to deliver environmental services and programs.
The bulk of Jeff’s time as New Mexico’s secretary of agriculture is spent on the road. He met with groups that represent farmers and ranchers across the state. He also works to educate legislators about New Mexico agriculture.
Jeff and his wife Janet live in the southern New Mexico’s Mesilla Valley. Their son, Jeremy, received a degree in ag economics and ag business from NMSU. He also has a master’s degree in economics from George Mason University. He currently works for the House Committee on Agriculture as a senior staff member. Their daughter, Jennifer, is studying nursing at NMSU.