NMDA partners with grocery stores, New Mexico food companies for local sampling events


Media Contact:
Katie Goetz
Public Information Officer
575-646-2804 office

Public invited to June 22-24 sampling events in Albuquerque, Santa Fe

(ALBUQUERQUE) – People who are out and about in Albuquerque and Santa Fe next week are invited to stop in at three local grocery stores for free samples of a wide variety of New Mexico-made food and drink products:

AlbuquerqueWednesday, June 221-5 p.m.Sprouts Farmers Market (10701 Corrales Rd., NW)
AlbuquerqueThursday, June 231-5 p.m.Smith’s (8100 Wyoming Blvd., NE)
Santa FeFriday, June 2412-4 p.m.Albertsons (600 N. Guadalupe)

New Mexico Department of Agriculture (NMDA) staff will set up the department’s mobile kitchen (see attached photo) in the parking lot of each grocery store.  There, they will sample various dishes that incorporate New Mexico food products.  Inside the stores, shoppers will find several New Mexico food companies sampling their own food and drink items.

“In total, shoppers will have a chance to sample dozens of products,” New Mexico Secretary of Agriculture Jeff Witte noted.  “We encourage people to come out and find a new reason to love local food and drink.”

Customers will often find products like the ones that will be sampled during these events, bearing the NEW MEXICO—Taste the Tradition® and/or Grown with Tradition® logos (see attached).  Introduced more than 15 years ago, the logos help people identify New Mexico-made items like salsas and candies and New Mexico-grown items like herbs and fresh chile.

People of all interests are invited to visit www.newmexicotradition.com, where shoppers can source New Mexico food and agricultural products – and where related companies can learn how free participation in the NEW MEXICO—Taste the Tradition® and Grown with Tradition® program can benefit them.