NMDA encourages you to snap, share #felfie for National Agriculture Day, March 25

(LAS CRUCES, N.M.) – You won’t find #felfie in the dictionary, but you’re more than likely to find it online wherever farmers – as well as ranchers and others who work in agriculture – from around the globe are posting selfies.

If you’re still wondering what a #felfie is, just blend the words farmer and selfie, the now-ubiquitous self-portrait that’s often captured with a smartphone and shared via social media, like Facebook.

To celebrate National Agriculture Day, which this year falls on March 25, New Mexico Department of Agriculture (NMDA) is encouraging New Mexicans to join in the #felfie fun.

“Let’s show the world what New Mexico agriculture looks like,” said New Mexico Secretary of Agriculture Jeff Witte.  “And I don’t just mean those of us who work to produce agricultural items, but also those of us who enjoy the fruits of that labor.”

Witte’s inclusive approach to the #felfie campaign comes from the idea that whether you identify yourself as a farmer or rancher, strictly a food-lover, or somewhere in between, you – yes, YOU, the person reading this – are a part of agriculture.

“It’s as simple as this: When you eat, you’re involved in agriculture,” Witte said.  “Every morning when you put on your cotton socks…every time you write on a piece of paper…every time you buy flowers for a loved one – these routine activities make you a daily participant in agriculture.”

National Agriculture Day is a day to stop and measure your relationship to and reliance upon agriculture, making it the perfect day to snap and share a #felfie.

All you have to do to participate in the #felfie campaign is use your smartphone or camera to snap a selfie showing how you relate to agriculture, then upload the image to Facebook or another social media site with the hashtag #felfie.  Any image that involves you producing or consuming food or fiber qualifies as a #felfie:

  • Buying groceries, cooking, or eating
  • Planting peach trees in your backyard, pulling tomatoes from an indoor plant, or feeding your backyard chickens
  • Riding on your tractor or feeding your cattle

People will be able to call up the #felfie images online by simply searching for the term #felfie. 

To learn more about New Mexico agriculture, please visit NMDA at its website (www.nmda.nmsu.edu) or on Facebook (www.facebook.com/NMDepartmentofAg).

For more ideas on how you can celebrate National Ag Day, please visit www.agday.org.