New Mexico chile turns up the heat on Denver, Seattle mayors’ food-centric Superbowl bet

(LAS CRUCES, N.M.) – After getting wind that a friendly Superbowl bet between the mayors of Denver and Seattle involved green chile – perhaps New Mexico’s most defining food item – the state’s agriculture department is joining in the fun to see that both mayors come out winners.

New Mexico Department of Agriculture (NMDA) is working with New Mexico chile processors to send each mayor a “Get Your Fix” care package featuring nearly 20 pounds of frozen New Mexico green chile.  “Get Your Fix” – a reference to the addictive power of New Mexico chile – is the name of NMDA’s annual promotional campaign of the gourmet pepper.

“No matter which team outplays the other this Sunday, both mayors and anyone else who has New Mexico green chile to eat is going to feel like a winner,” said New Mexico Secretary of Agriculture Jeff Witte.

According to USDA-National Agricultural Statistics Service, New Mexico accounts for more than 37 percent of the chile grown in the U.S.

“Our hot days, cool nights, and rich farming traditions are what makes New Mexico green chile so good,” Witte said.

NMDA is also reminding football fans that New Mexico green chile can help them round out their Superbowl Sunday spreads.

“Thaw out some frozen New Mexico green chile, and you’re on your way to a great bowl of queso,” Witte said.  “You can use it to dress up pizza and burgers – and, outside of Superbowl Sunday, the versatility and gourmet flavor of New Mexico green chile make it work just as well in pastas, soups, and other dishes.”

Every August and September, NMDA works with retailers across the country to help them get fresh New Mexico green chile to the people via NMDA’s “Get Your Fix” campaign.  Now more than 10 years into the campaign, people can find fresh New Mexico green chile during those two months in Denver, Seattle, and the roughly 2,000 other locations of some 30-plus retail chains across the country.  New Mexico chile processors also offer tubs and bags of frozen peppers for use year-round.

At this time of year, you’ll find New Mexico green chile in its frozen form.  In Denver, you’ll find it at Albertsons, King Soopers, and Safeway; in Seattle, you’ll find it at New Seasons Market and at Whole Foods Market.