Local food companies to compete during first-ever NEW MEXICO—Taste the Tradition® Day at State Fair

(ALBUQUERQUE) – About a dozen New Mexico food companies will sample their products and vie to become the top seller during a first-of-its-kind event at the 2013 New Mexico State Fair.

NEW MEXICO—Taste the Tradition® Day at the fair will be held Sunday, September 15, from 12 to 3 p.m. in the courtyard of the Agriculture Building at the New Mexico State Fair.  Food companies from across New Mexico will sample their products, which will also be available for sale.  The company that sells the greatest dollar amount of products during the three-hour event will win a customizable portable demonstration kitchen station valued at $700.

“This event is good for both fairgoers and New Mexico companies,” New Mexico Secretary of Agriculture Jeff Witte said.  “It gives fairgoers a chance to try local foods both for their own use and to give as gifts, and it gives participating companies extra exposure to new customers.”

Each participating company will receive a custom sign, two aprons, and exposure during the event and online through NMDA’s website and Facebook profile.  During the holiday season, participating companies will also be featured in a full-page, full-color advertisement encouraging New Mexicans to give local foods and beverages as gifts.

To compete in the event, companies must be registered members of the NEW MEXICO—Taste the Tradition® logo program, which NMDA developed in 2000 to help consumers immediately identify foods and beverages made in New Mexico.  In the same year, NMDA created the NEW MEXICO—Grown with Tradition® logo program to help consumers immediately identify food crops, fiber crops (such as cotton), and nursery/greenhouse plants grown in New Mexico.

NMDA also invites everyone to shop at the New Mexico Country Store, which was created 22 years ago as a place for fairgoers to discover New Mexico foods such as salsas and other chile products, chips, spice mixes, baked goods, jams and jellies, candies, ciders, nuts, and more.  The Country Store is located in the Agriculture Building.