Through securing the food supply, promoting trade, and protecting our natural resources and environment, NMDA is a producer consumer and regulatory agency that plays a fundamental role in multiple sectors of New Mexico’s agricultural and consumer services industries.  As such, we welcome you and encourage you to learn about the current NMDA program featured below.

"Give the Gift of Tradition"

New Mexico Specialty Food Products Make Great Gifts for the Holidays

Through a holiday advertising campaign, NMDA is spreading the NEW MEXICO–Taste the Tradition® message by encouraging consumers to purchase and give New Mexico specialty food products as gifts during the holiday season.  In addition to the campaign, the New Mexico Specialty Food Retail Directory was created.

Felicia Frost, marketing specialist with NMDA states, "If you are looking for a unique gift to send to a relative or friend out of state, or you just want to buy local, our online directory is a great resource for locating retailers and your favorite specialty items such as piñon coffee, green chile mustard, or even pistachio flavored wine."

The directory lists nearly 135 New Mexico specialty food retailers, wineries, and tasting rooms.  Included in each listing is a description of products each retailer carries, driving directions, and a web address for online orders.

When you buy products from these retailers, you help the New Mexico food manufacture and producer as well.